Paris Do

Product Design Leader | UX Strategist
San Diego, US.

About

Highly accomplished Product Design leader with over 6 years of experience driving impactful product development and user experience initiatives across enterprise software, fintech, and IoT sectors. Proven ability to lead end-to-end design processes, optimize workflows, and deliver innovative solutions that significantly reduce costs, increase revenue, and enhance user satisfaction. Expert in design systems, cross-functional collaboration, and data-driven design, consistently delivering measurable business outcomes and fostering strong partnerships.

Work

Marqeta
|

Product Designer

Summary

Leading product design initiatives for an internal agent support platform and embedded finance solutions.

Highlights

Led the design of an internal agent support platform, achieving a 20% reduction in operational costs and significant improvements in agent satisfaction through workflow optimization and usability enhancements.

Delivered critical banking features for Marqeta's embedded finance SDKs and white-label applications, significantly reducing client integration time and accelerating time-to-market for enterprise partners.

Spearheaded multi-brand design system initiatives, boosting design and engineering velocity by 50% through the implementation of scalable theming, reusable components, and robust system governance.

Collaborated cross-functionally with Legal, Risk, and Compliance teams to develop secure, localized financial experiences for international markets, ensuring full regulatory compliance.

Developed high-fidelity prototypes and compelling vision concepts, directly contributing to securing multimillion-dollar strategic enterprise partnerships.

Lytx
|

Product Designer I & II

Summary

Designed and launched mobile applications and fleet safety tools, driving revenue growth and operational efficiency.

Highlights

Designed and successfully launched a mobile vehicle inspection application, acquiring over 2,500 new product subscriptions and increasing compliance product revenue by 18%.

Delivered core fleet safety tools, including real-time vehicle tracking, safety risk scoring, and video event review, leading to a 15% improvement in overall fleet safety outcomes.

Transformed complex IoT data into intuitive dashboards for enterprise fleet managers, significantly increasing feature adoption and enabling faster, data-driven operational decision-making.

Built a comprehensive mobile-first design system from inception, reducing design-to-development handoff time by 40% and ensuring consistent UI across all products.

Solar Turbines
|

Product Designer, Contract

Summary

Enhanced global field service tools and corporate digital experiences through user-centered design.

Highlights

Led the design of a data-rich global field service work order tool utilized by over 200 technicians, identifying and resolving workflow inefficiencies through comprehensive interviews and process mapping.

Delivered high-visibility intranet experiences, leveraging usability testing, heuristic audits, and data-driven design to enhance employee engagement.

Revamped the corporate careers site, implementing improved information architecture and search-optimized UX, which resulted in a 15% increase in organic traffic.

Education

University of California, San Diego

Bachelor of Science

Computer Science

Skills

Design

Stakeholder Alignment, Design Strategy, Design Thinking, Information Architecture, Agile Methodology, Cross-Functional Collaboration, Cross-Platform Design, Wireframes, Prototypes, Accessibility (WCAG), Design Systems.

Research

User Research, Usability Testing, User Interviews, Survey Design, Personas, Journey Mapping, Service Blueprints, Heuristic Evaluation, Competitive Analysis, A/B Testing.

Tools

Figma, Figjam, Sketch, Loom, Dovetail, User Interviews, Lucidchart, Ballpark, Jira, Storybook, Lottiefiles, Usertesting.com.