# Paris Do - Product Design Leader | UX Strategist
Source: https://hello.cv/parisdo
San Diego

## Links
- LinkedIn | https://linkedin.com/in/paris-do

## About
Highly accomplished Product Design leader with over 6 years of experience driving impactful product development and user experience initiatives across enterprise software, fintech, and IoT sectors. Proven ability to lead end-to-end design processes, optimize workflows, and deliver innovative solutions that significantly reduce costs, increase revenue, and enhance user satisfaction. Expert in design systems, cross-functional collaboration, and data-driven design, consistently delivering measurable business outcomes and fostering strong partnerships.

## Work
### Product Designer | Marqeta
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Leading product design initiatives for an internal agent support platform and embedded finance solutions.
- Led the design of an internal agent support platform, achieving a 20% reduction in operational costs and significant improvements in agent satisfaction through workflow optimization and usability enhancements.
- Delivered critical banking features for Marqeta's embedded finance SDKs and white-label applications, significantly reducing client integration time and accelerating time-to-market for enterprise partners.
- Spearheaded multi-brand design system initiatives, boosting design and engineering velocity by 50% through the implementation of scalable theming, reusable components, and robust system governance.
- Collaborated cross-functionally with Legal, Risk, and Compliance teams to develop secure, localized financial experiences for international markets, ensuring full regulatory compliance.
- Developed high-fidelity prototypes and compelling vision concepts, directly contributing to securing multimillion-dollar strategic enterprise partnerships.
### Product Designer I & II | Lytx
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Designed and launched mobile applications and fleet safety tools, driving revenue growth and operational efficiency.
- Designed and successfully launched a mobile vehicle inspection application, acquiring over 2,500 new product subscriptions and increasing compliance product revenue by 18%.
- Delivered core fleet safety tools, including real-time vehicle tracking, safety risk scoring, and video event review, leading to a 15% improvement in overall fleet safety outcomes.
- Transformed complex IoT data into intuitive dashboards for enterprise fleet managers, significantly increasing feature adoption and enabling faster, data-driven operational decision-making.
- Built a comprehensive mobile-first design system from inception, reducing design-to-development handoff time by 40% and ensuring consistent UI across all products.
### Product Designer, Contract | Solar Turbines
https://
Enhanced global field service tools and corporate digital experiences through user-centered design.
- Led the design of a data-rich global field service work order tool utilized by over 200 technicians, identifying and resolving workflow inefficiencies through comprehensive interviews and process mapping.
- Delivered high-visibility intranet experiences, leveraging usability testing, heuristic audits, and data-driven design to enhance employee engagement.
- Revamped the corporate careers site, implementing improved information architecture and search-optimized UX, which resulted in a 15% increase in organic traffic.

## Education
### University of California, San Diego | Computer Science
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## Skills
### Design
Expert
- Stakeholder Alignment
- Design Strategy
- Design Thinking
- Information Architecture
- Agile Methodology
- Cross-Functional Collaboration
- Cross-Platform Design
- Wireframes
- Prototypes
- Accessibility (WCAG)
- Design Systems
### Research
Expert
- User Research
- Usability Testing
- User Interviews
- Survey Design
- Personas
- Journey Mapping
- Service Blueprints
- Heuristic Evaluation
- Competitive Analysis
- A/B Testing
### Tools
Proficient
- Figma
- Figjam
- Sketch
- Loom
- Dovetail
- User Interviews
- Lucidchart
- Ballpark
- Jira
- Storybook
- Lottiefiles
- Usertesting.com

## Source
Read this profile on Hello.cv: https://hello.cv/parisdo
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